02 April 2010

AT&T campaign ads share texts drivers were reading or sending when their lives ended or were changed forever.

"Many young drivers across the country are out of school this week and next for spring vacation. They will likely be logging more hours behind the wheel. I hope those extra hours lead to increased skill levels and road sense.

Just in time, Washington Governor Christine Gregoire has signed her state's new law making it a primary offense to use a hand-held cell phone to talk or text behind the wheel.

And the folks at AT&T have a new anti-texting campaign they hope will lead to increased safety.

It's dramatic stuff, and I think it's astonishingly effective."

Check it out here.

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